Julie Stafford

MEMOIR WRITING IN MARRAKECH
5-DAY RETREAT
a 5-day memoir writing experience for passionate writers, founded by Julie Stafford,
author of the famous 'Taste of Life' cookbook series that sold over 2.2million copies worldwide; a
self-help title, 'Stepping Out', and three memoirs, 'The Seagull',
'Seagulls on the Ganges' & 'Becoming Solo'
OCTOBER 12-16 & OCTOBER 26-30
You're Invited...
Join me in my favourite Marrakech garden for a 5-day memoir writing experience unlike any other.
Whether you are a complete beginner with a story that has been quietly biding its time or a seasoned writer seeking fresh inspiration, this experience is designed to help you transform your memories into a meaningful, compelling story.
But this is far more than a writing retreat ...
In one of the world's most intoxicating cultures, we will share 5 days (6 hours per day) of memoir writing, exploring your dream of bringing your story to life and to the page and visiting some of my favourite Marrakech haunts.
Together, we will recall, reflect, discover, create and write.
You will leave Marrakech with new skills, fresh confidence, and the beginnings of a memoir only you can write.
Marrakech will awaken your senses—and your story.
I can't wait to meet you there.


Do you have a story to tell?
"There is no greater agony than bearing an untold story inside you."
— Maya Angelou
MEMOIR
Every memoir begins with a journey.
Sometimes it takes us back through memory.
Sometimes that journey takes us across continents.
And sometimes, if we are fortunate, it does both.

WHY MARRAKECH ...
Of all the destinations I have travelled to throughout the world, few have captivated me quite like Morocco. I have travelled more than 30,500 kilometres through this extraordinary country, from the blue-washed streets of Chefchaouen to the windswept Atlantic coast of Essaouira, from the ancient medinas of Fez to the golden dunes of the Sahara. Yet it is Marrakech that continues to call me back. And it is Marrakech where we will come together to explore the genre of memoir writing and how you can bring your story to life on the page.
AWAKEN THE STORYTELLER
There is something about Marrakech that awakens the storyteller.
Perhaps it is the rose-coloured walls glowing beneath the late afternoon sun. Perhaps it is the distant call to prayer floating across rooftops at dusk. Perhaps it is the scent of orange blossom, cedarwood and spices drifting through hidden riads. Or perhaps it is because Marrakech sits at the crossroads of so many stories—Berber, Arab, African, European, ancient and modern—all woven together into one magnificent tapestry.
I cannot imagine a more inspiring place to undertake that journey than in Marrakech. Each morning, we will gather within the peaceful sanctuary, far removed from the noise and distractions of everyday life. Beneath carved archways and beside tranquil courtyards, we will explore the memories, moments, people and experiences that deserve a place on your page.
Beyond our writing sessions, Marrakech itself becomes part of the experience.
Its colours, sounds, textures and rhythms remind us of something many of us have forgotten in our busy lives—the importance of paying attention.
Writers are observers.
Storytellers notice what others overlook.
Marrakech teaches us how to see again.

THE EXPERIENCE...
5 DAYS MEMOIR WRITING IN MARRAKECH
6 hrs per day with Julie, plus 1 hr lunch break
(different starting times each day to fit the group's sightseeing schedules)
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Choose your own accommodation in Marrakech (we can help you)
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Airport transfer to your accommodation and return to the airport
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Welcome to Morocco Show & Drinks (first night)
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1 Day in Essaouira
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1x half-day Cooking Class
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5 x lunches
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Drinks and Discussion to finish each day
Extend your time in Morocco ...

EXTEND YOUR STAY ...
And for those who choose to extend their adventure, Morocco offers even more. I have travelled to Morocco many times. Travelled more than 35,000km across the country. Stayed in riads and hotels and even glamped under the stars in the heart of the Sahara. I have built relationships with trusted providers and will be happy to help you build an off-the-beaten-track Morocco discovery program, either before your 5-Day Memoir Writing in Marrakech begins or afterwards.
The majestic Atlas Mountains rise like guardians beyond the city.
Ancient kasbahs cling to rocky hillsides.
Palm-filled valleys cut through dramatic landscapes.
And beyond them all lies the Sahara Desert—a place that has captured my heart more profoundly than almost anywhere else on earth.
There is something deeply humbling about standing atop a dune at sunset, watching the colours shift across an endless sea of sand. The desert has a way of stripping away noise and revealing what truly matters. It reminds us of the power of stillness, reflection and perspective—all essential companions on the memoir journey.
5 DAY MEMOIR IN MARRAKECH

DAY 1
What makes a great memoir?
Your story.
Why write it?
Who is your audience?
USING AI AS YOUR ...
• Research assistant
• Writing coach
• Developmental editor
• Memory prompt generator


"Write what disturbs you, what you fear, what you have not been willing to speak about. Be willing to be split open."— Natalie Goldberg

DAY 2
Identifying the transformation at the heart
of your story
The memoir journey.
Beginning, middle and end.
The transformational arc.
Why readers will turn pages to rush to the end.


"We write memoir not to relive the past, but to understand how it shaped the person we became."— Julie Stafford

DAY 3
ESSAOUIRA: Sensory Writing
Creating Emotional Connection
• Universal themes
• Making readers care
• Building empathy
• Emotional pacing
Writing scenes readers will never forget.


"The past beats inside me like a second heart."— John Banville

DAY 4
Writing a Powerful Beginning & Ending
• Hooks
• Prologues
• First chapters
• Opening promises
Writing a Memorable Ending
• Resolution
• Transformation
• Full circle moments
• Lasting impact


"Memory is the diary that we all carry about with us."— Oscar Wilde

DAY 5
Editing & Publishing
EDITING PRACTISES
PUBLISHING OPTIONS 2026
• Traditional publishing
• Self-publishing
• Print-on-demand
• Audiobooks
• Building an author platform


"Every life contains a story worth telling. A memoir is simply the moment we become brave enough to tell it."— Julie Stafford

Five days ... One Extraordinary Story ... Your Story
JULIE'S MOROCCO PHOTO GALLERY









