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Red Envelopes with Heart

HeartWrite

Storytelling will be the number one skill everyone will need in the future, because in a world flooded with information, it is the story that captures people's attention and makes them listen.

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Julie Stafford
Bestselling Author | Storytelling Coach | Creative Visionary

HeartWrite is a transformative masterclass designed to help aspiring writers fall deeper in love with the writing process, sharpen storytelling skills, and rise to become recognisable voices in today’s workplace and publishing world.

 

JULIE'S 10 ESSENTIAL STEPS TO STORYTELLING will teach you how to become a master storyteller using AI as your writing assistant, coach and editor.

 

HeartWrite isn’t just another writing course: it’s a powerful deep dive into what makes an ordinary writer an extraordinary one, blending timeless storytelling principles with the creative potential of AI to unlock new levels of clarity, confidence, and creative flow.

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Heartwrite is where your story begins.

SUBSCRIBERS RECEIVE EARLYBIRD SPECIALS

STORYTELLING IS SET TO BECOME THE MOST POWERFUL SKILL OF THE FUTURE

THE ART OF STORYTELLING

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1. WHAT’S YOUR BIG STORY IDEA?

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Every unforgettable story begins with a spark—an idea bold enough to stir emotion and clear enough to carry weight. But not all sparks catch fire on their own. With AI, you can explore dozens of possibilities, test emotional resonance, and shape an idea into a premise strong enough to hold a whole book.

  • Use AI to brainstorm bold, original concepts.

  • Evaluate audience interest, market fit, and emotional depth.

  • Shape a straightforward, compelling premise.

OR

 

  • If you already have your big idea, prompt AI to help you develop your idea’s structure, sharpen your voice, and elevate your language to give you an identity as a writer through assistance, coaching, and editing.

 

2. WHAT’S YOUR GENRE?

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Genre is more than a label—it’s the silent promise you make to your reader. Choosing the right one shapes everything from tone to tension to theme. AI helps you decode the conventions of your chosen genre, explore hybrid possibilities, and align your story with the emotional expectations of your audience.

  • Use AI to explore genre conventions and reader expectations.

  • Compare sub-genres and hybrid possibilities.

  • Align your idea with the right emotional promise.

 

3. WHAT IS YOUR STORY ARC?

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Stories that linger in the heart do more than entertain—they transform. At the core of every grand narrative is an emotional journey, a before-and-after that defines meaning. AI can help you test classic story arcs, explore memoir braids, and shape your character’s inner shift with clarity and power.

  • Define the protagonist’s transformation or core insight.

  • Use AI to test classic arc models (Hero’s Journey, 3-Act, memoir braid, etc.)

THE FUTURE BELONGS NOT TO THE SMARTEST VOICE IN THE ROOM,-BUT TO THE MOST COMPELLING ONE.

THE SHORTEST PATH BETWEEN ONE HEART AND ANOTHER - IS ALWAYS A STORY

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4. HOW WILL YOU  STRUCTURE YOUR STORY?

 

Structure gives your story its spine. It’s what holds the pacing, the rise and fall, the rhythm that carries the reader. Whether you lean on the three-act framework or something more fluid, AI can help you experiment with shape, organise your beats, and keep your structure aligned with the heart of your arc.

  • Design the narrative skeleton—acts, beats, or parts.

  • PROMPT AI to outline plot points or thematic progressions.

  • Choose a structure that supports your arc.

  • If you already have your big idea, prompt AI to help you develop your idea’s structure, sharpen your voice, and elevate your language to give you an identity as a writer through assistance, coaching, and editing.

 

 

5. DIVIDING YOUR STORY INTO CHAPTERS

 

Chapters are where your story finds its momentum. They shape the rhythm of your narrative, offering breathers, cliffhangers, or deep dives at just the right moment. With AI, you can outline chapters, refine transitions, and map emotional progress across your book, one stepping stone at a time.

  • Break down the structure into chapters.

  • Use AI to create chapter summaries, transitions, and pacing strategies.

  • Map your arc across chapters for momentum.

 

 

6. WHO ARE THE CHARACTERS OF YOUR STORY

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Characters are what readers remember most—their flaws, their longing, their voice. Richly drawn characters bring truth to fiction and depth to memoir. AI can help you build character profiles, test emotional arcs, and uncover the layers that make your people unforgettable and authentic.

  • Generate rich character profiles using AI.

  • Develop internal conflict, goals, and growth arcs.

  • Use Prompts to test character chemistry and believability.

HeartWrite WILL HELP YOU MAKE YOUR STORY COMPELLING

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STORYTELLING – is how we will rise above algorithms: not by being louder, but by being real, relatable, and impossible to ignore...

 

 

7. WHAT KIND OF DIALOGUE WILL DEFINE YOUR CHARACTERS

Dialogue reveals who your characters are when no one’s watching. It carries subtext, builds tension, and breathes life into the page. AI can help you sharpen conversations, vary rhythms, and make sure every spoken word sounds like it came from them, not just from you.

  • Train AI to write authentic dialogue based on character voice and setting.

  • Explore subtext, tension, and rhythm in conversation.

 

 

8. WHAT’S YOUR SIGNATURE WRITING STYLE?

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Style is your fingerprint—it’s how readers know the words belong to you. Whether your voice is lyrical, sparse, or playful, AI can help you reflect and refine it. Use it to experiment with rhythm, metaphor, and clarity—without ever diluting your originality.

  • Use AI as a mirror to reflect your tone and elevate your language.

  • Experiment with style variations, metaphors, lyrical flourishes.

  • Keep your voice central.

 

 

9. ENDINGS ARE EVERYTHING

 

A powerful ending doesn’t just close a book—it leaves an echo. It delivers the emotional payoff readers came for and seals the promise you made on page one. AI can help you test multiple endings, explore impact, and ensure the final notes of your story ring true and strong.

  • PromptAI to offer multiple endings.

  • Test emotional payoff, thematic closure, or twist effectiveness.

  • Align the ending with the arc’s promise.

HeartWrite WILL TEACH YOU HOW TO...

 

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  • USE AI AS YOUR WRITING ASSISTANT, COACH, CHEERLEADER and EDITOR

  • SPEAK to your AI AS A WRITER ON A MISSION TO MAXIMISE EXTRAORDINARY STORYTELLING OUTCOMES

  • ​LEARN THE ART OF THE AI PROMPT

  • ​LEARN THE PROCESS OF AI COLLABORATION

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WE'LL COVER...

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Finding your Big Idea – Learning how to create and develop an idea and shape it into a publishable story, plus understanding the value of your story idea in today’s publishing marketplace. Is your idea worthy of a streaming platform (Netflix movie or series)

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Narrative Structure – Learning how to tell your story - powerful beginnings, story arcs, and endings to leave readers speechless—across all genres. Imagining you're the reader - what are your expectations?

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Voice and Tone – Learning how to develop a unique voice and style - adapting tone for different genres, audiences, or moods. The difference between the narrator and character voices. Exploring the styles and voices of your favourite writers. Examples: Hemingway, Elizabeth Gilbert, Paulo Coelho, Khaled Hosseini, Tembi Locke.

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Choosing your words – There is power in words. Learn how to avoid the seven conjunctions and the overuse of adverbs. Learn the words that start and finish sentences, making a difference.

 

Character Development – Learn how to create believable, layered characters with depth, motivations, emotions, and growth. Master your observation skills to find the small, intriguing details.

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Dialogue – Learn how to write natural, purposeful dialogue that reveals the soul of the character and moves the story forward. Learning where to find your dialogue inspirations.

 

Context - Learn how to build just the right amount of context and discover when too much context is too much and when too little context is too little.

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Pacing and Rhythm – Learn how to control tempo, tension, and flow, from slow lyrical passages to fast-paced action or drama.

 

Setting and Description – Learn how to build immersive worlds through vivid, sensory-rich language. Mastering iPhone photography as a writing tool.

 

Point of View (POV) – Master first, second, and third person (limited and omniscient) using them strategically.

 

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Theme and Symbolism – Learn how to weave deeper meaning into your writing through metaphor, motif, and recurring imagery.

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Editing and Revision – Knowing how to rewrite, cut - cut - cut,  tighten, and polish your work effectively, without tears!

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Grammar and Syntax – Writing with clarity, precision, and fluency, using rules creatively but intentionally.

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Writer’s Block - How to shake yourself out of it and develop a daily writing practice using AI as your inspiration and encouragement.

Freelancer Working from Home

MEMOIR IN MARRAKECH 

​​Memoir and Personal Narrative – Writing your life with emotional truth, structure, and universal resonance.​

ANNOUNCING SOON

STORYTELLING – is the voice that makes ideas unforgettable, brands magnetic, leaders trusted, authors write best-selling books and everyday moments meaningful in a noisy world.

THE FUTURE won’t belong to those who know the most—

it will belong to those who can move the hearts of others the most.

 

SUBSCRIBERS RECEIVE EARLYBIRD SPECIALS

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